You have an idea. Now build it smart.
The "validate validate validate" crowd will tell you to spend six months in research. The "just build it" crowd will tell you to code first and figure it out later. Both are expensive mistakes.
The reality: if you're your own customer archetype, your instincts are probably good. The danger is assuming everyone thinks like you. Build your MVP, get it to market, then test and pivot your way to product-market fit. We help you do that without burning through cash or diluting your cap table.
Get in TouchHere's what we're hearing from founders
The stuff keeping you up at night
"I'm confident in my idea, but what if I'm the only one who thinks like this? How do I test my assumptions without spending six months in research mode?"
"I'm spending more time on admin and setup than actually building the product. There's got to be a better way."
"Everyone says move fast and break things, but what if I make architectural decisions now that cripple me when I need to scale?"
"I need to protect both my cash and my cap table. Taking on investment too early means giving away too much, but burning through savings means I might not make it to revenue."
What would actually help
Someone who's actually built businesses before, not just read about it in blogs.
Help with the boring validation work so you can focus on the interesting building work.
Technical decisions that won't bite you later when you're trying to grow.
A partner who'll get in the trenches with you, not just give you a strategy deck and disappear.
How we actually work with founders
We're not here to give you another strategy deck. We roll up our sleeves and help you figure out if this thing is worth building, then build it properly if it is.
Do the legwork you don't have time for
Market research, customer interviews, competitive analysis. The boring stuff that tells you whether people will actually buy this thing.
Build it so it won't break later
Technical decisions that scale with your success. We've seen what happens when you cut the wrong corners.
Measure what matters
Are people buying it? That's the only metric that matters. Everything else is vanity.
What we actually do for founders
Find out if anyone will pay for it
Market research, customer interviews, competitive analysis. Testing your assumptions before you waste time building the whole thing.
Market sizing, assumption testing, validation frameworks
Outcome: Clear understanding of whether there's real demand for your idea before you invest heavily in building it.
Plan the build so it won't fall apart
MVP definition, technical architecture that scales, development roadmap. Making decisions that won't bite you when you grow.
Feature prioritisation, technology stack recommendations, milestone planning
Outcome: A clear plan from idea to market that avoids expensive technical debt and scaling problems.
Build the complete business
Domain, brand, website, systems, documentation. Everything you need to start selling, not just a great idea on paper.
E-commerce setup, operations documentation, marketing automation
Outcome: Complete business ready to operate and take orders - not just a prototype.
Work alongside you when it counts
Temporary team member during critical phases. Implementation support, problem-solving, decision-making. A bridge until you can build your full team.
Hands-on execution, strategic guidance, knowledge transfer
Outcome: You're not doing this alone - experienced support when you need it most, without giving up equity or control.
Why founders work with us
We've built ventures from scratch
We've co-founded businesses from two-person startups through successful exits. We understand the reality of going from idea to revenue, not just the blog post version.
We've seen what works and what doesn't when you're bootstrapping, building lean, and trying to find genuine product-market-fit.
We know the temptation of funding-round theatre and why focusing on sustainable business building actually gets you where you want to go faster.
We understand systems at scale
We've built technology organisations from startup to enterprise scale, so we can help you make technical decisions that won't limit your growth.
We've seen the architecture mistakes that create expensive problems later, and we know how to build systems that scale with your success.
We combine startup speed with enterprise thinking - the best of both worlds.
Let's talk about money
We're not going to let cashflow or cap table concerns stop a good idea. Here are the ways we can work together.
Introductory offer
For when you need specific help with validation, planning, or getting something built.
- • Market research and customer interviews
- • Technical architecture planning
- • System setup and troubleshooting
Prepurchase hours or days
Buy a block of time upfront and get 20% off our standard rate.
- • Better for longer engagements
- • Predictable budgeting
- • More economical overall
Skin in the game
For the right projects, we'll work alongside you as a temporary team member with aligned interests.
- • Equity participation options
- • Deferred payment arrangements
- • Mixed cash + equity structures
Flexible payment options
We understand that protecting both your cash and your cap table is critical, especially in the early days. We can structure payments to respect that:
Cash
Standard invoicing and payment
Cap Table
Equity participation for the right projects
Deferred Payment
Private loan arrangements that protect your runway
Every project starts with a conversation about what you're building, where you are financially, and what structure makes sense for both of us.
What success looks like
You're actually operating
Not just planning or preparing - your business is up, running, and taking orders. You have a clear path forward instead of being overwhelmed by unknowns.
Real market validation
People are actually buying what you're selling. You've found genuine product-market-fit based on purchases, not surveys or focus groups.
Most importantly: You didn't miss your shot. Your idea became a real business that can grow sustainably without constantly needing more funding to survive.
Ready for a conversation?
No sales pitch. No obligation. Just a chat about what you're building and where the opportunities might be.