Don't miss your shot. Build smart from the start.
You have an idea that could be huge, but you're running on personal savings and time is ticking. The fear isn't just that you'll fail - it's that you'll run out of money before you find out if people will actually pay for this.
We help you validate your assumptions fast and build an MVP that tests the right things without burning through your runway or forcing you to give away equity too early.
Validate Smart, Build RightThe pre-funding reality
What keeps you up at night
"I'm confident this idea could work, but what if I'm the only one who thinks like this? How do I test my assumptions without spending six months in endless research mode?"
"I'm burning through personal savings and I need to know if people will actually pay for this before I run out of runway."
"What if there's a team with more resources working on the same idea? I need to move fast but I can't afford to build the wrong thing."
"Taking funding too early means giving away too much equity, but I might not make it to revenue without help."
What would actually help
Someone who's actually been through idea-to-revenue, not just read about it in startup blogs.
Help with the validation legwork so you can focus on building something people will actually buy.
Technical architecture decisions that won't cripple you when you need to scale but don't over-engineer for problems you don't have yet.
Flexible payment options that don't force you to choose between cash flow and equity preservation.
Validation that leads to real products
We're not here to talk you out of your idea or spend months in analysis paralysis. We help you test the core assumptions fast and build something people will actually pay for.
Test assumptions fast
Market research and customer interviews that tell you if people will actually pay, not just if they think it's a cool idea.
MVP that matters
Build the minimum thing that tests your core value proposition, not a feature-complete product.
Architecture that scales
Technical decisions that won't bite you later when you need to grow, without over-engineering for problems you don't have.
Runway protection
Flexible engagement models that don't force you to choose between cash preservation and equity protection.
What we actually do for pre-funding founders
Market validation and assumption testing
Customer interviews, competitive analysis, and market research that tells you whether people will actually pay for your idea, not just whether they think it's interesting.
Customer discovery interviews, market sizing, competitive landscape analysis
Outcome: Clear understanding of market demand and willingness to pay before you invest heavily in development.
MVP development and rapid prototyping
Build the simplest version that tests your core value proposition. Focus on learning whether the fundamental idea works before adding features.
Feature prioritization, technical architecture, rapid development cycles
Outcome: Working product that validates your concept and generates early revenue without burning through runway on unnecessary features.
Business model validation and pricing strategy
Test different pricing models and revenue structures to find what actually works with real customers, not just what looks good in spreadsheets.
Pricing experiments, revenue model testing, unit economics validation
Outcome: Proven business model that generates sustainable revenue and clear path to profitability.
Technical foundation and scaling preparation
Architecture decisions that support current needs while preparing for growth. Documentation and systems that let you onboard team members when you're ready to scale.
System architecture, development workflows, team onboarding preparation
Outcome: Technical foundation that can grow with your success without requiring expensive rewrites or technical debt cleanup.
Why pre-funding founders trust us with their runway
We understand founder economics
We've been through the reality of going from idea to revenue using personal savings, not just the blog post version.
We understand the pressure to move fast while preserving both cash runway and cap table for when you really need funding.
We know the difference between building something that impresses investors and building something customers will actually pay for.
We focus on revenue, not funding theatre
We measure success by paying customers, not pitch deck polish or demo day presentations.
We've seen what works and what doesn't when you're bootstrapping and building lean toward genuine product-market fit.
We combine startup speed with enterprise thinking so your technical decisions scale with your success.
Investment options that protect your runway
We're not going to let cash flow or cap table concerns stop a good idea. Here's how we can work together.
Introductory offer
Fast market validation and assumption testing to determine if your idea has paying customers.
- • Customer discovery interviews
- • Market research and competitive analysis
- • Business model validation
20% discount on day rates
Complete MVP development from validation through launch, including technical foundation for scaling.
- • MVP development and testing
- • Technical architecture and documentation
- • Go-to-market support
Skin in the game
For the right projects, we work as temporary team members with aligned interests through equity participation.
- • Equity participation options
- • Deferred payment arrangements
- • Mixed cash + equity structures
Flexible payment structures
We understand that protecting both your cash and your cap table is critical, especially in the early days.
Cash
Standard project pricing with payment plans available
Equity
Participation for projects we believe in with founders we trust
Deferred Payment
Private loan arrangements that protect runway until revenue
Every engagement starts with a conversation about what you're building, where you are financially, and what structure makes sense for both of us.
What success looks like
You're actually operating
Not just planning or preparing - your business is up, running, and taking orders. You have a clear path forward instead of being overwhelmed by unknowns.
Real market validation
People are actually buying what you're selling. You've found genuine product-market-fit based on purchases, not surveys or focus groups.
Most importantly: You didn't miss your shot. Your idea became a real business that can grow sustainably without constantly needing more funding to survive.
Ready for a conversation?
No sales pitch. No obligation. Just a chat about what you're building and where the opportunities might be.